The General RV Deal Detector is a national digital multi-month marketing campaign. For this project I assisted in art direction which broke down into creating the campaign look and leading advertisement production for streaming and online digital. The idea behind this campaign theme was to create a fictional “device” that would detect how good your RV deal was, and if General RV can beat it. For the look we wanted to play into the northern lights as a basis to create that technology feel but still keeping it rooted in camping.