The Price Drop Zone was a national digital campaign that General RV ran in the fall of 2024. This was a quick turn around project for us, as we only had a few short weeks of buildout and idea conception. The goal of this campaign was to generate online RV sales during an “off-season” period in the RV market with a heavy and aggressively retail look. One special tactic we used for this campaign was a series of Flash Sale emails that would have a limited deal, each with its own unique RV called out. I assisted on art direction and led design for this campaign and oversaw the delivery of print and digital assets.

Above is our :30s streaming spot that aired for multiple weeks in the fall of 2024, below are some of the other creative assets that were created for this campaign.