The Eau De Story Collection: By General RV was a fun off-the-wall experiential project that our in-house team created to launch with our “Come Home With A Story” brand campaign. The idea was to launch a fragrance collection that would invoke the smells and memories of your favorite camping destinations. This was something we created, marketed and produced all within our in-house creative team, with some use of outside vendors. For this project I led and produced most of the creative work on these scents from designing the labels to creating the names and scent profiles. I learned a lot on this project from sourcing vendors, to script writing and even budgeting.