MODEL YEAR CLOSEOUT
NATIONAL MARKETING CAMPAIGN ART DIRECTION
The Model Year Closeout is a national “open house” marketing campaign that ran for multiple weeks throughout 2024. For this project I led art direction which broke down into creating the campaign look and leading advertisement production for broadcast, digital and print. For the look we went with this eye-catching outdoorsy feel to hone in on that early season camping hype.
Above is the :30s nationally broadcast TV commercial we produced and below is a look at some of the different advertisements that were built out to support the campaign.
DIRECT MAIL POSTCARD
DIGITAL DISPLAY ADS