WINNEBAGO WEEK
Winnebago Week was a national co-op marketing campaign that ran in July 2024. For this project I lead art direction and design which broke down into creating the campaign look and leading advertisement production for all deliverables. For the look, it was an attempt to meld Winnebago’s brand with General RV’s in this grand outdoorsy summer theme. But also wanted to play with scale in this campaign with using BIG offer callouts with smaller RVs, and vice versa.
MARKETING CAMPAIGN ART DIRECTION
Above is the :30s nationally broadcast TV commercial we produced, entirely in-house for this campaign, I will note. Below is a look at a handful of the different advertisements that were built out to support the campaign.
DIRECT MAIL POSTCARD
