The World’s Largest Online RV Show was an all digital marketing campaign General RV ran Jan 2025 - March 2025. For this project I assisted in art direction and design which broke down into creating the campaign look and leading design elements of the web elements and graphics for streaming :30s commercial above. This was a unique project as we shot and produced the majority of this streaming :30s in-house, using our own talent, props, and expertise. Our Sasquatch was played by our very own writer Kevin Curtis, while most of the wilderness props were from my parents backyard. Was exciting putting this altogether and seeing our in-house team accomplish something much larger than our usual productions, on a short timeframe and tiny budget.
WORLDS LARGEST ONLINE RV SHOW
MARKETING CAMPAIGN ART DIRECTION
Above is the :30s nationally streamed commercial we produced for this campaign. Below is a look at a handful of the different advertisements that were built out to support the campaign.
LANDING PAGE COMP
STILL SELECTS
DIGITAL ADS