The RV Show After Party was a national marketing campaign that ran March 2025. The main goal of this campaign was to generate RV sales and store traffic by utilizing the end of RV Show season and the start of RV camping season as a theme/offer. Due to the success of this campaign the previous year, they wanted to run the same campaign again this March. In order to keep the look fresh we innovated the entire campaign look to add cleaner neon effects, a new color to brighten up the imagery, and spent many hours in photoshop polishing up the look of this one to really feel like an after party in the woods. I led art direction and design from conception to final deliverables on this project, and oversaw the production and delivery of all print and digital assets.

Above is the :30s national broadcast and streaming spot we produced, and below is a look at many of the other creative ads and assets we created for this campaign.